Being fairly new to the virtual world I have done a lot of research in many areas and one thing comes up again and again. If you are going to have a website you must keep it up to date.
You're new to the business world and you need the exposure. A website is one way you can do this; whether you do it yourself or hire a professional. In today's world, it is a necessary evil to stay in step with your competition.
There are so many options in how to design your website, it can make your head spin. If you can afford to, you can have a professional help you and even host it for you. This takes all the headache off your shoulders and puts it onto theirs. Or you can build it yourself (which, surprisingly, can be quite enjoyable at times).
Whichever way you go, you must be sure to keep it up to date. So many times, I have seen a legal website that has just sat there with nothing happening on it. It sends a message to the public that you don't care, you can't keep up or this is just an afterthought. I’ve noticed this happening a lot with the law firms in my area or smaller towns. I've also seen this happen in other forms of Social Media such as Twitter or Facebook too.
I sometimes think businesses don't quite understand what a website can do for them. You need to take a little time and do your research into this area or designate someone from your office to handle it. You won't regret it in the long run.
By keeping your site up-to-date you will remain on Google's radar. Google is the leading search engine when people are looking for something online. How Google ranks websites and works behind the scenes is complicated and will have to be addressed in another post. But suffice to say, if you keep active on your site by having a blog post and posting articles on a frequent and steady basis, Google will notice. This is one of many things Google looks for to push you up the list and to get you on Page One of their site.
You want to keep things fresh on your site so people will come back again and again to see what you are doing. This also makes you look like an authority and people will turn to you as their resource. Once you give them the "know, like and trust" factor they will undoubtedly give you a call when they are in need of a lawyer. Keep your articles on your blog up-to-date and topical. Another benefit to keeping up-to-date is that other blog sites will notice and will often put a link in their article to your site. (Google really likes this!!)
The same concept applies to Twitter, Facebook, LinkedIn, etc. Keep these Social Media sites up to date and relevant and you will be considered an expert in your area in no time. And you do not need to be on all the Social Media platforms. Start with one and get comfortable with that. Then take on a second one. Figure out where your audience hangs out and open an account on that platform.
If you're unable to build the website yourself and need to hire someone to accomplish this goal, you don't necessarily have to hire a marketing agency. A Virtual Assistant is quite capable of doing this for you and probably will cost you less in the end.
There’s a lot to think about when setting up your website and to keeping it up-to-date but once you get the hang of it, it won’t take you much time at all to post an article or something of interest on a regular basis.
In my next post, I will explain just what a Virtual Assistant is and what a Virtual Assistant can do for you.